Establishing a company on the French market is an important decision. It requires solid foundations to insure the success, a strategic standpoint, a good knowledge of the market, as well as a concrete establishing plan. Missing out one or several steps in the procedure may lead to bad investments, which at length can prove a waste of both time and money.
Surveys and bench-marking fit in naturally at the initial stage to get a grasp of the market potential, competitor presence and strategies, and to find out how the products/services can best be sold and distributed on the French market. These data are then used as a basis for making strategic and operational decisions.
Further on, analyses
end evaluations are efficient means to assure the business development
and to solve occuring problems.
Starting out from global strategy, and specific conditions within the line of trade, we are able - in partnership with our client - to arrange a complete establishing project with internal and/or external resources. We make our customers do the right things. Employ the right people, find the right premises, the right business partners, etc.
We rely on an extended network of collaborators, including lawyers, banks, logistic companies familiar with international customers.
If you wish to set up a representative office, branch office or marketing company at minimum costs, you can initially start by using some outsourcing instead of recruiting people. Within our network, we can provide an address, telephone and fax service, recruitment, sales administration, bookkeeping, accounting, etc. BBF takes care of the coordination and supervision of the project during the first months, our staff can either be consultants during that time or temporary managers and can thereafter set up a follow-up function in accordance with the client.
For major establishing
projects, we offer our customers a more thorough study, in order to find
the best possible geographic location. Recruitments get an essential role
as the size of the establishment requires own staff for administrative
and financial tasks.
Some companies want to enter the French market rather quickly and have the possibilities to do so. One way is to acquire or merge with another company and another way can be to enter a joint venture with a French partner.
We can offer our assistance in both cases with our vaste network of contacts and partners :
and determination of potential acquisition profiles
We also offer our services to companies that want to sell their business or find investors.
Problems can occur with the distributor, agent or in the subsidiary. The causes can be many : problems with communication, reporting and control, bad motivation, culture and language differencies, illegal matters, changes in owner-structure, limits in knowledge, changes in market conditions, not appropriate staff, etc.
With knowledge and many years of experience BBF can evaluate the situation and find an appropriate solution. It can sometimes be enough with minor changes, but in some cases it demands a major reorganization. In order to carry out the project our staff can either be consultants or temporary managers.
*Chartered accountants and lawyers in our network if required